IdendefAI

Empowering Teams & Data. AI Agents & Solutions for Breakthrough Results.

IdendefAI
Human Potential Amplified

IdendefAI (eye-DEN-ti-fy)

Our name itself reflects our core vision: Identify + AI = IdendefAI. We believe the true power of AI lies in its ability to identify and unlock the hidden potential within data, individuals, and teams, working alongside people to complement and amplify human potential.

Our mission is to help you break down information silos, foster seamless collaboration, and uncover hidden insights that fuel innovation and efficiency. We craft secure and intelligent AI-native solutions designed to help achieve breakthrough results – whether through IdendefAI’s enterprise-grade systems or our playful yet powerful B2C tools, like Fluffy Muffins, that bring AI’s benefits directly to individuals.

IdendefAI Vision Mission scaled
Our Values

Our Core Values

Our unwavering values guide every decision and action, defining our approach and commitment to you. These core principles ensure exceptional results and a commitment to quality that our clients can trust.

Integrity

Building trust with highest ethics

Collaboration

Unlocking results via teamwork

People

Valuing our team, clients & partners

Trust

Building trust through transparency

Empowerment

Equipping & enabling potential

Innovation

Embracing creativity & change

Our Team

Meet Our Team

Meet the dreamers, the doers, and the driving force behind our ever-evolving vision.

Michael Siebold BW

Michael Siebold
Chairman

Michael, a cofounder and legal expert, brings over 30 years of international experience. He is the founding partner of ARNECKE SIEBOLD & a senior partner at ARNECKE SIBETH DABELSTEIN. He holds civil law degrees from Germany & Canada and currently serves his fourth 3-year term as Chairman of the Board of Arbitration of the LSB Hessen. He is the President of DKG Deutsch-Kanadische Gesellschaft & serves as Chair emeritus of INTERLAW.

Vijay BW

Vijay Raghunathan
Technology & Operations

Vijay, a co-founder responsible for technology and operations, brings over 20 years of leadership experience across startups and large enterprises in various countries and cultures. His background encompasses the Telecom, FinTech, and IT industries, offering a diverse range of expertise. Globally recognised as a top thought leader and influencer in Blockchain & Emerging Technologies, Vijay has authored books on Blockchain, Artificial Intelligence, and Digital Twins.

Tarek BW 3

Tarek Elhousseiny
Vice Chairman

Tarek, a co-founder focusing on business development, brings over 30 years of expertise in financial services. With leadership roles in prominent companies such as Visa and American Express, he has spearheaded the establishment of credit bureaus in the CEMEA market through strategic partnerships with financial institutions and regulators. Under Tarek's guidance, electronic payment processing was introduced across markets, including Africa and the Eastern Mediterranean regions.

Tobias BW

Tobias Bauer
Finance

Tobias, a cofounder overseeing finance, brings a wealth of experience in finance and international business. With a strong track record of successfully managing global companies, he excels in areas such as setting up local entities, ensuring tax compliance, and adapting to diverse cultures. Tobi's extensive 20+ years of expertise cover a wide range of skills, including compliance, M&A, HR, processes & controls, treasury, contract management, and controlling.

Steffen BW

Steffen Schubert
Strategy & Governance

Steffen, a co-founder and seasoned corporate governance expert with over 35 years of experience, spearheads our governance initiatives. His expertise lies in capital markets and corporate governance. Steffen has occupied esteemed positions, including the role of founder CEO at DIFX (now NASDAQ-Dubai), CEO at EASDAQ, and MD at the Bavarian Stock Exchange. Through these roles, he has solidified his standing as a respected and accomplished leader in the field.

Santanu Deb BW

Santanu Deb Barma
Product Management

Santanu brings over 20 years of software experience, with a deep understanding of both product vision and technical architecture. His expertise in AI, Blockchain, Cloud, Automation, and building Scalable Systems is key to crafting an Intelligent Agent that is both user-friendly and high-performing. Santanu holds an Engineering degree and has a proven track record bridging the gap between product needs & technical feasibility across diverse industries.